Lost_lady
30-01-07, 14:54
China bans images, mention of pigs on TV ads
Beijing : China's ruling Communist Party has banned images and mention of pigs in television advertisements aired over the lunar new year to avoid offending the country's Muslims, an advertising agency said Friday.
"We were told by the CCTV (China Central Television) censorship team that the CCTV advertising department announced a new regulation on pigs in its internal document," an executive at the Shanghai-based Mindshare agency told DPA.
The ban also applies to cartoons and traditional paper-cut images of pigs, and to slogans such as "golden pig brings you fortune" and "wish you a happy pig year," the executive said.
He said the decision was taken "in order to avoid nationality conflicts" and issued by Li Changchun, a top party propaganda official and a member of the party's elite Politburo.
The regulation only applies to advertisements.
CCTV and other state broadcasters normally run dozens of popular variety shows and other special programmes before and during the one-week national holiday to mark the lunar new year, or Spring Festival.
The Year of the Pig begins on February 18.
http://www.whereincity.com/news/5/13102
:zegniets:
nb: Many corporations were surprised by the notice as most CNY ads have already been produced. Some just decided to re-do all CNY ads.
Nestle SA has initially prepared a smiling pig cartoon ad to celebrate "Happy Year of the Pig". Spokesperson said they would follow the requirements and change the content accordingly.
Coca Cola has prepared two sets of CNY cartoon ads with leading characters being a panda and a pig respectively. The company said they will still air the pig ad but will not air it in local TV stations where there is a large Muslim population.
Beijing : China's ruling Communist Party has banned images and mention of pigs in television advertisements aired over the lunar new year to avoid offending the country's Muslims, an advertising agency said Friday.
"We were told by the CCTV (China Central Television) censorship team that the CCTV advertising department announced a new regulation on pigs in its internal document," an executive at the Shanghai-based Mindshare agency told DPA.
The ban also applies to cartoons and traditional paper-cut images of pigs, and to slogans such as "golden pig brings you fortune" and "wish you a happy pig year," the executive said.
He said the decision was taken "in order to avoid nationality conflicts" and issued by Li Changchun, a top party propaganda official and a member of the party's elite Politburo.
The regulation only applies to advertisements.
CCTV and other state broadcasters normally run dozens of popular variety shows and other special programmes before and during the one-week national holiday to mark the lunar new year, or Spring Festival.
The Year of the Pig begins on February 18.
http://www.whereincity.com/news/5/13102
:zegniets:
nb: Many corporations were surprised by the notice as most CNY ads have already been produced. Some just decided to re-do all CNY ads.
Nestle SA has initially prepared a smiling pig cartoon ad to celebrate "Happy Year of the Pig". Spokesperson said they would follow the requirements and change the content accordingly.
Coca Cola has prepared two sets of CNY cartoon ads with leading characters being a panda and a pig respectively. The company said they will still air the pig ad but will not air it in local TV stations where there is a large Muslim population.